What We Do
Windmill Strategy is an industrial web design and B2B digital marketing agency that helps companies with complex offerings attract and convert their ideal audiences
Windmill Strategy helps B2B marketers get more done. Our collaborative, responsive style is designed to build the bandwidth and expertise of your marketing team and pinpoint the best practices and tactics that apply to your company and your goals. We’ll help you communicate the value of your products and services with clarity and precision, as you increase your impact and accelerate sales velocity.
- Industrial Web Design
- Website Development
- B2B Digital Marketing & ABM
- Content Strategy
- UX Consulting, Audits & Research
- Marketing Automation, Sales Enablement & CRM Integration
- SEO (Search Engine Optimization)
- PPC/Paid Search & SEM (Search Engine Marketing)
- Branding & Messaging Evolution
- Web Security & Maintenance
Your B2B Industrial Expert Partner
B2B marketing is dated and ineffective
Many B2B marketing practices haven’t caught up to the way today’s customers actually make decisions. Marketers are overstretched, and many solutions out there are “productized,” not customized for the business success of B2B industrial, technical and B2B companies. We take a customized approach to addressing your specific needs with modern websites, tools, and initiatives. Our goal is to support your business metrics and business success by making the most of your sales team’s efforts with digital marketing that’s centered on lead quality over quantity.
Not sure where to start? As a full-service marketing partner, we’ll collaborate on a plan that prioritizes your goals. Whether your most urgent need is a website redesign, agile improvements, updated branding, print materials, SEO, paid search, ABM, or B2B digital marketing or other marketing automation, we’ve got you covered.
Who We Serve
Industrial web design, website development and marketing for B2B, technical, industrial, & manufacturing companies
Complex offerings? Complicated messaging? Nuanced integrations or other critical technical needs? Our custom industrial web design services and processes are built to manage these realities. Since 2006, we’ve helped B2B industrial and manufacturing marketers accelerate growth through powerful websites and digital marketing. Our clients share certain characteristics that demand a specialized approach:
- Complex products & services
- Niche audiences
- Multiple personas / ABM
- Long sales cycles
- Transitioning from traditional selling to internet marketing
- Global reach & supply chain, GDPR
- CRM, ERP, MAT integrations
Why Companies Hire Us
A specialized partner in an ever-changing marketing landscape
The fast-changing landscape of digital marketing tactics and technologies can be daunting and confusing to even the most experienced B2B marketers. Now more than ever, your website and digital marketing must deliver quality leads and a better return on investment. We’ll help you do this in several important ways.
Establish Leadership
To outperform competitors and attract talent, your website should stake out a clear, credible position and show that it is a forward-looking industry leader.
Showcase & Engage
Offer an impressive, rich experience that helps technical audiences find information and solutions quickly. Educate, inform, and inspire your ideal customers.
Generate Leads
Layer in brand strategy and leverage brand perception. Fine-tune the website to attract quality leads, and connect to the CRM and MAT for marketing and sales nurturing.
Use Better Tools
Better tools mean better load times, strong UX, functionality for languages and distributor portals, and edit-ability and flexibility as a marketing tool and to support sales efforts.
Case Studies
How our process has worked for other B2B industrial companies
We encourage our clients to share success stories, and we share ours, too. These case studies demonstrate how we’ve worked with other manufacturers, industrial companies, engineering firms, and life science and technical companies to achieve goals including increased lead generation and conversion, higher-quality leads, improved technical performance, and updated branding and design.
93% Revamped PPC & strategic SEO increase manufacturer’s paid clicks by 109% & organic form submissions by 63.6%
B2B logistics & transportation website redesign gives better foundation for quality content creation
Medical imaging diagnostics software company website redesign
Increased lead quality and quantity for an electronic contract manufacturer
Website redesign with UX visual design focus supports brand image while improving functionality
Increased lead quality and quantity for specialty B2B industrial fasteners company
B2B accessibility solutions provider website redesign meets need for improved organization and WCAG 2.1 AA compliance
Our Services
Areas of expertise that B2B industrial marketers need most:
Why Windmill Strategy
Thoughtful modern marketing propels B2B companies forward
Innovative companies make the world go around. But innovative B2B technical, industrial and manufacturing companies don’t always get the word out with the most effective marketing techniques. As a strictly B2B technical, industrial and manufacturing marketing agency, Windmill helps close the gap, so you can move into the future of marketing on your own, or with our continued help.
 | Smart SolutionsWe listen to your unique needs, then deliver smart, high-quality solutions that are right-sized to meet your objectives and your budget. |
| Communication & CollaborationOpen, honest communication is at the core of every engagement—ensuring there are no surprises. Collaboration throughout keeps everyone focused on a common goal, allowing your team to gain new skills and knowledge at every stage. |
| Powerful ProcessesOur proven processes and the entire team’s commitment to continuous improvement lead to increased efficiency, delivering innovation and excellent results while keeping projects on schedule. |
I would HIGHLY recommend Windmill for all website design and marketing. They are a great agency to work with. All staff is very knowledgeable and very responsive! They stick to their timeline, and the final cost was within the estimated budget. We are very excited with our new website.
Resources
Expand Your Website Design and Digital Marketing ROI with Resources & Insights
What Engineers Want From a Website When Researching Online: Insights from Windmill Strategy
Best Structured Citation and Listing Management Services for B2B
The Best Manufacturing & Industrial Website Design Examples: Manufacturing Website Designs That Hit The Mark
