The Best Manufacturing & Industrial Website Design Examples: Manufacturing Website Designs That Hit The Mark

Industrial & manufacturing companies are increasingly utilizing digital technology to improve their business from the boardroom to the factory floor, however, they remain behind the curve in bringing digital transformation to their marketing and website practices.

With trade shows and in-person sales calls falling from the spotlight, a manufacturer’s website has quickly become the most visible and impactful marketing asset for today’s manufacturing companies. And it’s not enough to just have a website that acts as a placeholder or digital brochure; B2B manufacturing and industrial companies require an online presence that clearly communicates who they are and how they’re different, represents the value and quality of their offerings, and inspires trust that they’ll be around to help their customers into the future. Engineers and technical audiences want quick and intuitive access to technical details before talking to a sales rep, while purchasing or C-level website visitors have a separate but overlapping mental checklist that they use as they evaluate a new supplier online.

It’s widely understood that nearly three-fourths (70%) of a buyer’s journey happens online before a prospect initially reaches out to your sales department. The website’s role is more important than ever, in attracting, engaging, and inspiring prospects to take the next step. The design of the manufacturing website, as well as the user experience, content and functionality, all come together to fill this important role.

An industrial manufacturing company’s website is the hub of its marketing, and every aspect of industrial website design, from functionality to content, is crucial in making a lasting impression and generating trust.

However, many B2B manufacturing and industrial websites continue to fall short. They tend to be allowed to fall out of date, offer a poor user experience, gate content that shouldn’t be gated, and fail to adequately represent the quality and experience of the products, services, and company that they represent. They often fail to deliver quality leads or act as a useful sales tool. A survey highlights the primary reasons B2B marketers seek website refreshes, including outdated content or positioning (57%), not delivering quality leads (14%), difficulties in editing or maintaining the site (14%), and outdated visuals (14%). These shortcomings underscore the importance of a well-maintained and effectively designed website in the B2B and industrial sectors.

Manufacturing and industrial websites designed with a proper flow, organization, and messaging can earn the sort of increased lead quality and quantity that most manufacturing companies are hoping for as they consider leveling up their website. To provide examples, we’ve gathered a few of our current and all-time favorite manufacturing web design examples below.

Top Examples of Manufacturing Website Designs:

Manufacturing Website Design Example #1: A Website for a Leader in the AI Robotics Industry

Path Robotics, a manufacturer of autonomous welding robots, developed a cutting-edge website to showcase its innovative technology, attract prospects in the manufacturing industry, and drive lead generation. Key elements of the site include:

• Clear Messaging and Storytelling
  • Bold homepage messaging, with the headline: “Truly Autonomous Welding Powered by AI Technology,” immediately establishes what the company offers.
  • Overview-level storytelling links users to deeper technical content, offering the facts and figures needed to convert technical audiences.
  • Explanatory text highlights the value proposition: “We create manufacturing robots that autonomously scan, position and weld your parts without the need for skilled welders or robot programmers.”
• Innovative Design Aesthetic and User Experience
  • The site’s modern design sets it apart from traditional B2B websites, aligning with Path Robotics’ advanced technology.
  • Thoughtfully integrated visuals, videos, and an explanatory “how it works” section demystify the autonomous welding process for newcomers.
• Effective Navigation and Content Structure
  • A mega dropdown under “Robotic Welding Systems” serves as both an overview and a quick-access portal to more detailed content.
  • Homepage content simplifies the product’s functionality with three easy-to-understand steps: “it sees,” “it understands,” “it welds.”
• Engaging Visual and Multimedia Elements
  • Videos and imagery throughout the site provide essential context, helping users grasp the technology’s capabilities and applications.

Path Robotics’ website serves as an extension of its innovation, combining engaging design, clear messaging, and intuitive navigation to attract and educate new prospects while driving meaningful engagement and conversions.

Check out our Path Robotics website redesign case study.

Manufacturing Website Design Example #2: An Industrial Pneumatic Material Conveyance Website

Kongskilde Industries, a global leader in pneumatic material conveyance solutions, developed a modern, robust website to enhance user experience and streamline access to relevant content. Key features of the design include:

• Tailored Experiences for Key Segments
  • Separate pathways for the industrial and grain verticals to address distinct audience needs.
  • Multiple entry points on the homepage and main navigation guiding visitors into the appropriate segment.
• Clear Positioning and Narrative
  • Prominent positioning statement: “Discover the Power of Air: Kongskilde systems are a flexible, powerful solution for both industrial and grain applications.”
  • Homepage structured to tell a cohesive story, integrating client logos, testimonials, and direct paths into products and applications.
• Global Accessibility
  • Localization and translation functionality for seamless access across different languages and regions.
• Optimized for Technical Audiences
  • Robust filtering mechanism to help users quickly find relevant products, applications, or technical resources.
• Engaging Visual and Directional Content
  • Thoughtful use of images and targeted content throughout the site to assist visitors in identifying solutions that match their needs.

Founded in Denmark in 1949, Kongskilde’s website exemplifies thoughtful design, ensuring an intuitive, informative experience that aligns with the company’s focus on delivering flexible pneumatic solutions worldwide.

Check out our Kongskilde website redesign case study.

Manufacturing Website Design Example #3: An Industrial Sealing Connectors Manufacturer Website

FasTest, a manufacturer of advanced engineered sealing connectors for product testing, fluid transfer, and processing applications, developed an intuitive e-commerce website to meet the needs of engineers and streamline internal processes. Key highlights include:

• Tailored for Engineers and Industry Professionals
  • Designed specifically for engineers as the primary audience, with clear messaging across the homepage and throughout the site.
  • Tailored content for multiple industries and applications, including automotive, aerospace, HVAC-R, medical/life sciences, compressed gas, and appliances.
• Efficient Product Discovery and Purchasing
  • Robust yet intuitive filters to help users quickly identify the products that suit their applications.
  • Integrated e-commerce functionality powered by Shopify, supporting both custom and off-the-shelf solutions.
• Seamless System Integrations
  • Direct integration with FasTest’s CRM, MAT, and ERP systems, creating efficiency for the internal team.

FasTest’s new website combines intuitive design with powerful functionality, ensuring an optimized experience for engineers while streamlining processes for the internal team.

Check out our FasTest website redesign case study.

​​Manufacturing Website Design Example #4: An Industrial Website for Manufacturing Elastomer & Thermoplastics Solutions

Minnesota Rubber & Plastics (MRP), a global leader in material compound development and custom-molded elastomeric and thermoplastic components, partnered with Windmill Strategy to create a modern, engaging website to attract diverse audiences and drive business growth. Key features of the project include:

• Clear Messaging and SEO-Driven Content
  • Refreshed messaging and sales collateral align with MRP’s offerings and industry position.
  • SEO-informed content enhances visibility and drives targeted traffic to the site.
• Modern, Intuitive Website Experience
  • Responsive design ensures seamless usability across devices for a wide range of audiences.
  • Compelling product and service showcases, including a state-of-the-art company video.
• Engaging Design to Improve Lead Generation
  • Intuitive navigation and user experience to guide visitors through MRP’s capabilities.
  • Optimized to increase both the quantity and quality of leads.

MRP’s new website reflects a cutting-edge digital presence, combining compelling design and content with responsive functionality to engage users and support business growth.

Check out our MRP website redesign case study.

Manufacturing Website Design Example #5: A Website for an Industrial Flow Measurement Solutions Manufacturer

Primary Flow Signal (PFS), a leader in flow measurement solutions, developed a high-performance website to engage both technical and executive audiences and drive business growth. Key aspects of the design include:

• Organized Product and Service Pages
  • Clear categorization helps users easily navigate and differentiate between product lines for liquid, gas, and steam applications.
  • Interlinked pages guide visitors to the right product or service, creating a seamless browsing experience.
• Strategic Calls-to-Action (CTAs)
  • CTAs are thoughtfully placed throughout the site to encourage conversions at key decision-making points.
  • Industry pages and case studies provide additional trust and credibility, especially for C-level executives and non-technical stakeholders in the buying cycle.
• Valuable Content for Technical Audiences
  • The site offers white papers, case studies, and other relevant resources to meet the needs of engineers and technical buyers.
• Optimized User Experience Across Devices
  • A mobile-friendly design ensures usability for visitors on any device, enhancing accessibility.

With over 30 years of experience in custom industrial manufacturing, PFS’s website reflects its expertise and reliability while delivering a user-friendly experience tailored to both technical and executive audiences.

Check out our PFS website redesign case study.

Manufacturing Website Design Example #6: An Industrial Custom Speaker OEM Website

MISCO Speakers, the only U.S. audio manufacturer offering design, prototyping, and testing under one roof, developed a feature-rich website to support both custom OEM solutions and off-the-shelf products. Key elements of the site include:

• Dual Business Line Support
  • Serves two primary audiences: OEM customers seeking custom audio solutions and users needing off-the-shelf products for small batches or prototyping.
• Advanced Product Filtering and Comparison Tools
  • Robust filtering helps users quickly find products that match their specific needs.
  • A customizable “feature compare” function allows users to evaluate products side-by-side, including sound wave visualizations powered by Highcharts.
• Comprehensive Product Information for Technical Audiences
  • Detailed product specifications cater to engineers, researchers, builders, and contractors, ensuring they have the data needed to make informed decisions.
• Customizable E-Commerce Functionality
  • Supports online purchasing with flexible e-commerce features that enhance user convenience.

MISCO’s website stands out by seamlessly blending performance with usability, meeting the unique needs of various personas while maintaining a smooth e-commerce experience. This end-to-end design supports both technical and commercial goals, ensuring users can easily explore, compare, and purchase products.

Check out our MISCO website redesign case study.

Manufacturing Website Design Example #7: A Website for an Industrial Drum and Brush Sander Manufacturer

SuperMax Tools, a manufacturer of drum and brush sanders for the woodworking and metalworking industries, launched a visually driven, user-friendly website to serve both hobbyists and commercial users. Key features include:

• Tailored for Two Key Audiences
  • Hobbyists benefit from detailed product information, video tutorials, and specs to aid purchase decisions.
  • Commercial users enjoy a streamlined interface for quick access to product content and dealer information.
• Multi-Tabbed Product Pages for Comprehensive Content
  • Product pages include multiple tabs with videos, specifications, and other resources, balancing depth and ease of use for both audiences.
• Dealer Locations Made Easy to Find
  • An interactive map and dealer listing help users find both physical and online dealers efficiently.
• Responsive Design and Easy Content Management
  • Built on a WordPress content management system, enabling SuperMax to easily update the site with new information and products.
• Business Impact
  • The updated website contributed to the company’s growth and facilitated its acquisition by Laguna Tools.

SuperMax’s new website combines a visually engaging design with practical functionality, ensuring an intuitive experience that meets the needs of both hobbyists and commercial users while supporting the company’s strategic growth.

Check out our SuperMax Tools website redesign case study.

Oldies but Goodies: Prior Years’ Examples of Manufacturing & Industrial Web Designs

A good manufacturing website design should have a shelf life of more than a couple of years. While technology is always changing, the ultimate goal is to build a website that utilizes current technology well, and while also allowing for the site to grow and evolve as the company grows and evolves. This means building a website that easily accommodates new products, services, vertical specializations, resource content and marketing strategies—as well as new features and functionality. By building a website soundly, with a strategy that takes into account current and future needs, as well as a practice of continuous improvement, a manufacturing website doesn’t need to become completely stale and out-of-sync with your sales and overall company needs.

Here are a few additional examples of manufacturing websites from last year, or in some cases several years ago, that have continued to do their job as a marketing tool, and in many cases have grown and adapted along with the company and its needs.

#1 ETI:

ETI, an electronic contract manufacturer, combines the branding and capabilities of ETI and an acquired brand, American Cable and Harness, within one easy-to-understand custom manufacturing website. Where many manufacturers struggle with confusing homepage experiences and unclear positioning statements, ETI’s website leads with a clear statement of who they are and what they do, followed by clear paths into their three main service lines (Printed Circuit Board Assembly, Box Build Solutions, and Wire Harness Assembly). The storytelling continues on the homepage with an overview video, logos of existing clients for credentialing, and testimonials from happy customers to provide social trust. Like most contract manufacturers, the work that they do is varied and custom, so industry vertical pages help to provide further context to the breadth of their services and provide trust to prospective customers in similar industries.

#2 Plitek:

Plitek is a manufacturer and custom converter of precision die-cut components and converted materials. Its website, like other well-designed manufacturing websites, takes a complex set of offerings and creates an experience that provides a clear overview to newcomers and C-suite decision-makers while offering paths into deeper, more technical information for the engineers and technical audiences who are often doing the bulk of the research into a new vendor, product or service. The website provides a clear path toward varied information that covers converting capabilities, services, materials, markets, and products, all with an intuitive user experience. The homepage features a slideshow in the “hero” area, which we typically steer against, but in this case, it works for them as it leads with a strong positioning statement that describes who they are and what they do.

#3 Air-Cure:

Air-Cure, a manufacturer of dust control, filtration, and disposal systems, has a manufacturing website with eye-catching imagery that adds visual interest and drama to the website, while clearly communicating how they help customers. The homepage hero image gives an impactful and easy-to-understand visual of the applications that Air-Cure’s products and solutions are part of. Rather than relying on generic-looking stock imagery, colorful and unique iconography is used to depict the industries that the company works most heavily in. While this may not be the largest manufacturing website on the web, it succeeds with a clear content strategy and succinct navigation that walks the website visitor through the company’s offerings, including applications and services, as well as replacement parts, service and maintenance, and company history.

#4 Halco USA:

Halco is a manufacturer, supplier, and converter of specialty reclosable hook and loop fasteners for automotive, aerospace, medical, hygiene, print and display, and general industrial use. Halco’s website also succeeds in providing a succinct overview of who they are and what they offer, while also getting information into the hands of engineers and purchasing agents quickly and efficiently. Halco’s product pages accommodate a robust system of categories and subcategories for filtering down to the product code. The industry pages describe Halco’s experience and expertise with hook and loop applications within that particular industry and offer the opportunity to request a sample kit. The website structure is set up to easily accommodate additional SEO-driven industry and product pages as the company’s marketing strategy grows into emerging markets.

#5 Auria Solutions: Automotive Industry Supplier Website

Auria is a leading supplier of highly engineered systems for automotive acoustics, textiles, cargo- and thermal management for gas and electric vehicles. Its website shows that industrial websites don’t need to be boring, and can in fact be highly interactive and image-forward – when images help to tell the story and don’t get in the way of conveying information. An interactive tool adds interest and information to the homepage, showing website visitors where Auria’s products appear throughout a vehicle.

#6 Micro Weld: Advancing the Welding Industry with a User-Focused Website

Micro Weld, with nearly a hundred years in the business, provides dependable butt welders for various industries. The machines look extremely similar to anyone outside the company, and so its website makes use of smartly designed filters to allow users to filter by metal, construction, and industry right from the homepage or main navigation, with further filtering within the products section, by welding range. This type of useful filtering is important for any high-performing industrial website for a product-driven company.

#7 Dover Tubular Alloys: Industrial Tubing & Pipe Distributor Website

Dover Tubular Alloys, Inc. is a master distributor of stainless steel and aluminum tubing and pipe, serving exclusively metal service centers, distributors and other wholesalers.

Dover Tubular Alloys, Inc. wanted to update its industrial website to increase business, improve user experience, and enhance overall SEO performance. Because they typically have quick turnaround times for purchases, they wanted to make the process easier for existing customers and prospects alike. Windmill Strategy composed a plan to address all of Dover Tubular’s new site goals with new features like an improved product search experience, clearer calls to action, a reduction of vertical scrolling, and an overall modernized aesthetic update.

#8 McNally Industries: Industrial Website for a Supplier to the US Department of Defense

McNally Industries serves the United States Department of Defense and the world’s largest prime contractors with hydro-mechanical and electro-mechanical systems as well as complex, precision-machined components for critical defense and aerospace applications.

McNally Industries wanted to update its website to provide a state-of-the-art appearance to modernize its business. They wanted to take their basic, outdated website and change it into a point of validation and trust, conveying a message of professionalism to existing and referral clients within the DoD. Windmill Strategy’s website redesign process was to create a top-to-bottom web design strategy that would keep a clean user experience, improve navigation, and offer enhanced visual content.

#9 Holland Supply Company: Industrial Gas & Utility Supplier Website

Holland Supply recently came into new ownership. Up until that point, Holland Supply had only relied on word-of-mouth referrals to make sales, so the new team inherited zero marketing. In order to begin a new marketing effort, they needed to start with a brand-new industrial website and custom e-commerce functionality. The redesigned industrial website brought an exponential increase in engaged traffic and continues to evolve as the company grows.

#10 HydroPoint: Industrial Smart Water & Engineered Irrigation Solutions Website

After HydroPoint, a smart water management company, acquired Baseline, a provider of engineered irrigation solutions, HydroPoint needed to integrate the acquisition into its website, which provided an opportunity for rethinking the entire structure and functionality of the site and improving elements such as mobile responsiveness and lead capture.

How to Design a Great Manufacturing Website

uccessful manufacturing website design follows several key patterns that enhance user experience and reflect the company’s commitment to quality. A high-performing manufacturing website offers a concise yet impactful overview of the company’s offerings, accompanied by clear, easy-to-navigate paths to in-depth technical information. For decision-makers like engineers, it’s essential that the website provides an intuitive user experience that allows them to quickly locate detailed specs, form factors, 3D models, and other technical resources. If they can’t easily access the information needed to evaluate the company’s ability to solve similar challenges, they’re likely to browse competitor sites instead of engaging with the sales team.

Effective industrial websites feature a clean, visually engaging design that supports, rather than distracts from, well-organized content. Critical elements on the homepage include a clear positioning statement that quickly communicates the company’s value, an overview of products, services, and industry applications, and an introductory paragraph about the company. The user experience (UX) plays a pivotal role in keeping visitors engaged by offering logical pathways to relevant content. Beyond providing information, case studies are invaluable, demonstrating the company’s experience in solving problems similar to those that prospective clients face.

Additionally, high-performing websites include clear calls-to-action (CTAs) and multiple conversion opportunities, allowing users to engage with the brand even before they’re ready to speak with sales. Features such as gated content, webinars, and calculators enable users to explore solutions on their own terms, creating opportunities to join the marketing funnel and further engage with the company.

Here are a few additional key points for a successful manufacturing or industrial website design:

• Lead with a clear positioning statement on the primary “hero” portion of the website homepage, to clearly inform your site visitors what your company is about and what you have to offer them.
• Design the homepage and navigational structure to provide clear paths to product or service categories, and provide content tailored to different users, personas, industries, and/or applications.
• Provide intuitive filtering that will help the user find the right product, service, or case study.
• Include an SEO-focused resource section or blog that’s regularly updated with industry-specific news and other content that’s relevant to your prospects, while overlapping with your SEO strategy and positioning. But it’s critical that you offer quality content, instead of just writing to improve SEO metrics.

The manufacturing and industrial website designs we’ve collected in this article have strategy, organization, user experience and content that can earn the sort of increased lead quality and quantity that companies are hoping for.

Seeing examples of well-designed manufacturing websites can be inspiring, given the sea of underperforming B2B industrial and manufacturing websites that are out there. Helping manufacturing, industrial and technical B2B companies achieve greater success from their websites and digital marketing is what we specialize in at Windmill Strategy, so if you’re curious about how you could level up your manufacturing website’s design and performance as a marketing tool, get in touch with our team today. We’d love to hear from you.