A Painful User Experience
Although Amsum & Ash was selling a superior product, they were facing multiple challenges with their online experience. They wanted their website to present them as a high-end brand, but the so-so design, painfully slow loading times, and poor user-experience were hurting their image.
The majority of their clients come to the site to see what they have in stock before they go to the showroom. Once they visit the showroom itself, they “get it” and are much more likely to become a customer. Unfortunately, their online inventory display was clunky and difficult to navigate. Their inventory system was also getting a significant update, and they weren’t sure how that would affect their site. The integration for this system made the site run very slowly making it even more awkward for visitors to view their products.
Amsum & Ash wanted to fix their broken user experience and get people into the showroom where conversion rates skyrocket.
Better Usability, Increased User Engagement
Amsum & Ash faced several challenges which included an outdated website design, clunky inventory display, and slow site speeds. How did Windmill Strategy provide solutions to improve user experience and traffic?
Windmill Strategy created a modern website that used high-quality visuals to showcase their products and a clean web design to allow users to easily navigate their website.- We also worked closely with the developers from Stone Profits to find a practical solution to the slow inventory pages. This collaboration helped us create a wrapper for the inventory pages that displays beautifully across the website using the same Stone Profits System that Amsum & Ash was already using.
- Amsum & Ash initially wanted to keep their existing hosting. When we loaded the site on the old hosting service, it ran too slowly. We decided to move them to our maintenance and hosting service which improved their site speed dramatically.
A 3,000% Increase in Organic Search Traffic
How did creating a modern website and improving the user experience help Amsum & Ash’s overall marketing efforts? At the time of writing this case study:
- Amsum & Ash currently rank on page 1 of Google’s organic results for 41 keywords that they didn’t rank for before their redesign.
- Year-over-year organic traffic has increased by more than 3,000%.
- Heatmaps show that people are browsing the site as intended, a clear indicator that the site design is effective.
These improvements have opened the door to more targeted marketing campaigns and strategies designed to improve user engagement and Search Engine Optimization (SEO). Optimizations that weren’t possible before the redesign.
Are you looking for a digital marketing partner that understands the complexities of your industry? Let’s talk today
Windmill Strategy is a web design company & digital marketing agency helping B2B specialty and industrial companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.