About Stillwell Inc
Founded on the principles of innovation and quality, Stillwell Inc. is a leading U.S.-based manufacturer of industrial-grade hydraulic and steel parts. With a stronghold in mobile hydraulics for the OEM market, Stillwell supplies durable components essential to industries such as trailer manufacturing, agriculture, and construction. As they continue to grow, Stillwell aims to broaden their brand’s impact, positioning themselves as a trusted partner to companies in the agricultural and construction sectors.
Situation: An Outdated Website Limited Stillwell’s Ability to Expand into New Markets
Stillwell Inc. needed a redesigned website to address several challenges. Their outdated site struggled to guide users to relevant information, hindering lead generation and conversion. It failed to convey the professionalism and industry leadership that Stillwell wanted to showcase, and it did not effectively highlight their expansion into agriculture and construction. Without a strategic structure or a clear call to action, potential customers had difficulty engaging with the brand. These challenges underscored the need for a website that would provide a cohesive user experience, enhance their brand’s image, and position them as a leader in targeted industries.
Solution: A Strategic Redesign to Streamline User Experience and Elevate Brand Perception
Windmill Strategy approached the redesign with a focus on creating a cohesive and user-centric digital experience. The project began with a thorough information architecture process, including detailed sitemaps and wireframes, to ensure a logical structure and clear pathways for site visitors. By documenting and reviewing existing content alongside ideas for future content areas, Windmill proposed strategic user flows tailored to Stillwell’s key audiences, focusing on converting qualified visitors into leads.
We evolved Stillwell’s visual branding, including exploring different directions via moodboards, to establish a modern, engaging website that highlighted Stillwell’s professionalism and leadership in the OEM space. The visual updates extended to a suite of print and digital assets, reinforcing brand consistency across marketing channels. SEO best practices were implemented during the website redesign to enhance visibility for key audiences in agriculture and construction, supporting Stillwell’s expansion into these industries.
Results: Improved Engagement, Easier Content Management, and a Stronger Market Presence
The redesigned website transformed Stillwell’s digital presence and addressed their most pressing challenges. Engineers and procurement specialists found it easier to locate technical specifications and resources, improving user engagement. The updated website elevates Stillwell’s professionalism, effectively positioning them as a trusted partner in agriculture and construction.
BEFORE
AFTER
Internally, the streamlined CMS enabled efficient content updates, reducing the time and effort needed for site maintenance. This foundational redesign supported lead generation goals and strengthened Stillwell’s ability to grow in key markets while maintaining their leadership in mobile hydraulics.
The website redesign for Stillwell Inc. represents a pivotal step in aligning their digital presence with their business growth objectives. With a modern design, improved functionality, and a strong foundation for future updates, the new website empowers Stillwell to maintain their leadership in mobile hydraulics while confidently expanding into new markets.
Windmill Strategy is a web design company & digital marketing agency helping OEM and B2B product manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.