About Static Solutions
Static Solutions, Inc. specializes in providing high-performance static control products designed to meet rigorous industry standards. Serving engineers, ESD program managers, and technical buyers, the company is known for its dedication to quality and customer satisfaction. With a strong legacy and a focus on innovation, Static Solutions combines technical expertise with a customer-centric approach to deliver solutions that address complex static control challenges.
Situation: An Outdated Website Struggled to Reflect Modern E-commerce Needs and Brand Vision
Static Solutions, Inc. faced significant challenges with its outdated website and e-commerce platform. The previous WooCommerce-based system created obstacles in inventory management, product organization, and customer purchasing workflows. Visitors struggled to find essential product documentation, such as SDS and TDS files, which impeded the buying process.
Internally, the existing website and processes lacked the structure needed for the team to deliver a smooth and consistent customer experience. Addressing customer inquiries often required extra steps due to limited workflows and outdated systems, making it clear that improvements were necessary. Leadership recognized the need for a comprehensive overhaul that would not only improve the external user experience but also create an internal structure to support future growth.
Beyond functionality, Static Solutions sought a digital presence that reflected its professionalism, aligned with industry expectations, and addressed gaps in customer service. A refreshed design, improved functionality, and streamlined systems were essential to achieving these objectives while maintaining the company’s strong legacy.
Solution: A Strategic Redesign Integrating Advanced E-commerce Features and Streamlined CRM Functionality
Windmill Strategy developed a solution that combined e-commerce functionality, brand modernization, and seamless system integration. The project began with a logo refresh, updating the brand’s visual identity while retaining its familiar elements.
The website’s e-commerce platform was transitioned from WooCommerce to Shopify, leveraging the ShopWP plugin to integrate Shopify’s robust capabilities with WordPress’s flexibility. This hybrid system allowed for intuitive content management while providing a powerful shopping experience. A third-party migration tool facilitated the transfer of product data to Shopify, followed by rigorous data cleanup to ensure accuracy.
To streamline internal processes, Zoho CRM was integrated with the Shopify platform, enabling real-time inventory synchronization and order tracking. The site was restructured to improve navigation, allowing customers to easily access technical documents and product details. Key messaging and copywriting elevated the homepage, product category pages, and application-specific pages, ensuring a seamless and professional user experience.
Results: Increased Traffic, Improved User Experience, and a Platform Ready for Growth
The redesigned website launched successfully, aligning with Static Solutions’ participation in a major industry tradeshow. This milestone served as a statement of the company’s revitalized identity and readiness to address the evolving needs of its customers.
Before
After
Customers benefited from a vastly improved user experience, including clearer navigation, accessible product documentation, and an efficient purchasing workflow. Within the first quarter post-launch, the website saw a significant increase in traffic and engagement metrics. Internally, the integration of Shopify and Zoho CRM simplified inventory management and order fulfillment, freeing up resources for strategic growth initiatives.
Beyond these measurable outcomes, the project had a transformative internal impact. The process of working with Windmill Strategy prompted the leadership team to streamline their own operations, organize critical business information, and align their team around future growth. As described by the client, the project acted as a “business consultant in a box,” providing clarity on gaps in their customer service and operations while inspiring tighter processes and a more professional approach.
The improved website and streamlined workflows have helped Static Solutions enhance its customer service, with fewer questions about website navigation and more inquiries focused on specific product needs.
Feedback from Static Solutions emphasized the impact of these changes:
“Windmill’s work has made our website much more accessible and easy to navigate for our customers, leading to fewer questions that can easily be resolved on the website. The results have been meeting expectations, and we are excited to see where this marketing push will take us. Additionally, the team has been great—they have made the process stress-free for people like us who have no experience creating a website.”
The website now serves as a modern, user-centric platform that bridges Static Solutions’ rich legacy with its innovative approach to delivering industry-leading static control solutions.
Windmill Strategy is a web design company & digital marketing agency helping B2B industrial services companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.