Analytics Resources & Insights

How To Use Lead Scoring Data to Inform Your Paid Media Strategy

A sound B2B lead scoring strategy provides data you can use to refine your paid media campaigns and make them more effective in attracting your ideal customers.

Understanding GA4: A Guide to Analytics’ Most Helpful Metrics

While the latest version of Google Analytics (GA4) shares many similarities with its predecessor, Universal Analytics (UA), certain changes have caused some confusion.

The Transition from Google Analytics UA to GA4: Industrial Marketing Teams Ask “Now What?”

On July 1, 2023, Google Analytics 4 (GA4) replaced Universal Analytics (UA) as the only property in Analytics. You’ve had to make the switch, and ideally you did it well…

How to Use Screaming Frog to Get the Most Out Of A Website Audit

With Screaming Frog, you can extract data and audit your website for common SEO and technical issues that might be holding back performance.

Whitepaper: B2B Website Strategy for Lead Generation

Whether it’s time for a complete redesign or you intend to make agile improvements over time, these eight principles are proven ways to guide the process of turning your website into a lead-generating business engine.

How To Improve Content Performance With Quick Wins That Add Up Over Time

Content is one of the most important assets of any B2B and industrial website and marketing strategy.

Why Core Web Vitals are Important and How You Can Improve Them

The metrics measured by Core Web Vitals have an impact on your website’s performance, users’ interactions with your website, and, ultimately, how your website ranks as a result.

Analyzing Your B2B Industrial Website’s Current Content Performance

Content performance is one of the most important aspects of your industrial website and content can be one of the most time-consuming assets to produce.

UTM Tracking and How It Helps With Digital Marketing

Setting up Google Analytics on your website is only the first step when it comes to effectively tracking your online marketing efforts. Years ago, Google introduced UTM tracking to better…

Improving Lead Quality With Closed Loop Reporting

Closed loop reporting allows for consistent communication between marketing and sales, leading to smarter and more efficient marketing that converts.

On-Page vs Off-Page SEO: What’s the Difference?

There is much more to SEO than most people realize. What’s the difference between on-page vs off-page seo, and does it matter if you’re doing both effectively?

Industrial Website Design Strategy — Articulate Who You Are With Positioning and SEO

A strong positioning statement will attract and engage those who are a great fit, while subtly allowing those who aren’t a great fit to easily discern this and opt out.

Industrial Website Redesign – Defining the Needs and Goals

When deciding how to go about an industrial website design or update, there are specific things you need to consider. Follow this guide to be more successful.

Vimeo vs. Youtube: How to choose a video hosting platform

Video is arguably one of the most compelling ways to present content on the internet. When executed well, it can be eye-catching, informative, and even downright addicting! Adding video content…

How to Plan a B2B Industrial Website Redesign

If you’re like many B2B marketers, you’re overstretched, trying to “do it all” while catching up to modern marketing methods that seem to be changing on a daily basis. You…