Content Strategy Resources & Insights

The Best Manufacturing & Industrial Website Design Examples: Manufacturing Website Designs That Hit The Mark

Examples of successful manufacturing website designs. Manufacturing websites have distinct needs for UX, content strategy and features.

How to Write A Better Case Study for B2B

Learning how to write better B2B case studies can help you establish proof and trust in the B2B sales process, and attract search traffic.

5 Key Steps to Creating a Successful OEM Digital Marketing Strategy

See how to build a successful OEM marketing strategy based on manufacturers' complex factors like long sales cycles, global reach and complex products.

Getting Started with ABM for B2B Technical Industries

You’ve likely read a lot about ABM in the past few years. And if you’re like many B2B marketing leaders who look closer at account-based marketing, it’s sometimes easy to get overwhelmed by the topic.

SEO for Industrial Companies: A 7-Step Guide to Creating Content That Gets Found by the Right People

SEO for industrial companies — B2B, technical and manufacturing — can be challenging at times. The quality of your content influences how your prospects perceive the quality of your offerings.

The Best Engineering Website Design Examples (for AEC, E&D, EPC Companies)

Engineering website designs can fall short or truly the hit the mark. Here are some of our favorite website design examples for engineering firms.

The Best Aerospace and Defense Website Design Examples

Aerospace and defense website designs can fall short or truly hit the mark. See Windmill Strategy's top web design examples for aerospace and defense companies.

Optimizing Homepage Content for B2B Industrial Marketing

For B2B industrial marketers, this guide details how to optimize website homepage content strategy to attract and engage users and convert leads.

How To Plan A Website Redesign Project

Get started on your B2B website redesign project plan. Learn more about major things to consider, getting internal buy-in, and what a plan should include.

Top 7 B2B Web Design Trends

We’ve seen a dramatic shift in online platforms and digital marketing as people are working from home and living online more than ever.

How to Get Started with an Industrial Marketing Strategy

Optimize your B2B industrial marketing strategy to increase sales & revenue when marketing complex products & services to niche audiences over long sales cycles.

B2B Digital Marketing for Technical Industries: An Experiment in Leveraging ChatGPT for Content Generation

I’m sure you’ve heard the buzz about ChatGPT and how it’s soon to take over the world. Is it true? Is ChatGPT on the verge of transforming content creation for…

How to Write Website Copy that Attracts, Engages, and Educates Your Target Audience

We've compiled some best practices, strategies, and approaches to unlock SME expertise and infuse it into the copy in a way that acknowledges the target reader's pain points and delivers the solution they've grown hungry to hear.

The Importance of Content Marketing for Industrial Marketing Teams

Content marketing is an important facet of any inbound marketing plan for industrial marketing teams. To succeed in inbound marketing, you need quality content on your website that’s SEO-optimized, that’s…

Are You Fishing with a Net or Fishing with a Spear? Taking Apart the Fishing Analogy for B2B Industrial Marketers

You’ve probably heard the analogy before. Wide-open, untargeted, “spray and pray” approaches to marketing are analogous to fishing with a net. You can catch a lot of fish this way—some…