Lead Generation Resources & Insights

The Best Manufacturing & Industrial Website Design Examples: Manufacturing Website Designs That Hit The Mark

Examples of successful manufacturing website designs. Manufacturing websites have distinct needs for UX, content strategy and features.

How to Write A Better Case Study for B2B

Learning how to write better B2B case studies can help you establish proof and trust in the B2B sales process, and attract search traffic.

5 Key Steps to Creating a Successful OEM Digital Marketing Strategy

See how to build a successful OEM marketing strategy based on manufacturers' complex factors like long sales cycles, global reach and complex products.

Getting Started with ABM for B2B Technical Industries

You’ve likely read a lot about ABM in the past few years. And if you’re like many B2B marketing leaders who look closer at account-based marketing, it’s sometimes easy to get overwhelmed by the topic.

SEO for Industrial Companies: A 7-Step Guide to Creating Content That Gets Found by the Right People

SEO for industrial companies — B2B, technical and manufacturing — can be challenging at times. The quality of your content influences how your prospects perceive the quality of your offerings.

How to Bridge the Gap: Demand Generation to Lead Conversion Strategies through Exceptional B2B Website Experiences

B2B marketers are under constant pressure to generate demand and then convert interest into leads. Learn how a great B2B website experience can bridge that gap.

How to Write Website Copy that Attracts, Engages, and Educates Your Target Audience

We've compiled some best practices, strategies, and approaches to unlock SME expertise and infuse it into the copy in a way that acknowledges the target reader's pain points and delivers the solution they've grown hungry to hear.

The Importance of Content Marketing for Industrial Marketing Teams

Content marketing is an important facet of any inbound marketing plan for industrial marketing teams. To succeed in inbound marketing, you need quality content on your website that’s SEO-optimized, that’s…

Are You Fishing with a Net or Fishing with a Spear? Taking Apart the Fishing Analogy for B2B Industrial Marketers

You’ve probably heard the analogy before. Wide-open, untargeted, “spray and pray” approaches to marketing are analogous to fishing with a net. You can catch a lot of fish this way—some…

How to Display Testimonials on Your Website and Why Including Them is Important

This article reviews several key benefits of using testimonials and shows examples of different ways to display them on your website.

How to Improve Your Industrial Marketing Content Writing Process for Real Impact on SEO and Sales

Why do industrial companies like yours take the plunge into content marketing, the ongoing practice of generating content for your website? That’s easy. It’s to improve SEO.

Top 6 Marketing Tips for Industrial Automation Companies

Industrial automation companies, like so many in the B2B space, are often stretched thin when it comes to marketing. Unfortunately, this means that many are falling short on the marketing…

Content and Its Role in Social Media for B2B Industrial and Manufacturing Marketers

To social or not to social? If you’re on a small industrial marketing team with limited time and resources, you might be evaluating whether it’s worthwhile to spend a lot of time on social media efforts.

Content and Its Role in Sales Enablement for B2B Industrial Sales & Marketing Teams

As we discussed in our last article on website content and its role in ABM for industrial & technical B2B companies, generating quality content can be resource-intensive. It’s worth your while to make sure that every piece of content is repurposed, amplified, and utilized to its full potential.

Whitepaper: B2B Website Strategy for Lead Generation

Whether it’s time for a complete redesign or you intend to make agile improvements over time, these eight principles are proven ways to guide the process of turning your website into a lead-generating business engine.