Digital Marketing for Manufacturers: Post Round-Up

Over the past few months, our principal and resident manufacturing & industrial marketing expert Kathy Kassera Mrozek has been invited by the team at Constant Contact to create a series of informative blog posts.

These posts have detailed strategies that can help manufacturing companies better harness a wide variety of different digital marketing tools and techniques. If you’re in charge of a company in this industry, new to digital marketing and are interested in learning new ways to stand out amongst the competition, you’re in the right place.

We recommend reviewing these posts in the order they’re shared here for a comprehensive guide. That said, feel free to skip around if you’re further along in your journey and are more interested in specific advice.

How to Use Social Media Marketing for Manufacturers
Find tips and advice regarding how you can best promote your manufacturing business on social media, including how to best find customers on all available networks.

Paid Advertising Options for Manufacturers
Paid advertising isn’t just for B2C companies. B2B companies, manufacturing ones in particular, can gain a lot from the focused, keyword-driven world of paid advertising.

SEO for Manufacturing Companies: Getting Started
Search engine optimization is key for any company that wants to be found through organic Google searches. Learn more about how it works, how to find and use keywords properly, and beyond.

These resources will get you started when it comes to digital marketing for your manufacturing business. If you want to dig a little deeper into more specific topics, we have a number of our own on-site resources you can use for further learning.

High-Performance B2B Digital Marketing Programs and Websites: How to Do More with Less
This white paper will help you learn how to better leverage your company website, new strategies, and the right metrics to build digital marketing programs that deliver better results.

The Ultimate Guide to Domain, DNS, Hosting and FTP
Learn everything you need to know about DNS, domain, hosting, FTP, and more. If it concerns making sure your website runs properly, this article will have the information you need.

How to Use Industrial SEO to Boost Your Manufacturing Company
Learn more about the reasons why search engine optimization is crucial for any competitive manufacturing company and what the difference is between traditional and industrial-focused SEO.

10 Features All Manufacturing Websites Should Have
There are a few things on this list that you already know, like content that’s updated regularly and a reliable host. Those aren’t the only features your manufacturing website needs, however.

B2B Post-Conversion Optimization: How to Turn More Leads Into Sales
Getting prospects to convert is the main goal of many digital marketing strategies. Whether it’s downloading a white paper or completing a form, all your efforts are to get that click. This post talks about what you do after the click and how you can turn those prospects into long term customers.

How to Conduct a Quarterly Review of Your Marketing Health
Keeping your marketing health staying healthy means giving it a check-up every few months. This post will walk you through that process.

If you’re interested in learning more about any one (or all) of these topics, get in touch with the team at Windmill Strategy. We’d love to get to know you and your company!