Q: How long does it take to see progress from SEO work?

There are many factors that will impact how long it takes to see results when you are actively working to improve a website. While the time frame can vary drastically based on the current state of the website, and the quality and quantity of the work you are performing, there is a generally accepted time frame that most SEO experts will use.

While SEO work can sometimes take immediate effect, it typically requires a minimum of 4 – 6 weeks to begin seeing a difference. It is a common timeframe of 3 – 6 months for measurable results and 6 – 12 months for optimal results.

The reason for this broad range is that some work may more quickly be recognized by search engines, and there may be less competition to overcome. Competing for specific keywords is a dynamic process, and sometimes it just happens more quickly.

Another consideration is the compound effect of SEO work. Changing one little thing on a single page may not feel like much, but making similar small changes across multiple pages to bring them all into closer alignment can allow for each individual improvement to be more impactful.

When there is consistency in your SEO work you will likely find that the results lead to faster improvements and more sustainability. At Windmill, we take a holistic approach to ensure the entirety of the website is addressed, so that the website user experience, content, and SEO all work together to attract, engage, and convert quality prospects on your website. We start with the foundational aspects of SEO such as keyword research and page meta optimizations, then we build upon those to maximize potency.