Understanding Your Needs
Our approach to website design and digital marketing prioritizes ROI and addresses your unique challenges.
Ambitious business goals. Big dreams. Overstretched marketing teams—often a team of one. This is the reality for many manufacturing and industrial companies, and it’s a reality that we’re accustomed to. At Windmill Strategy, we’ll meet you where you are. We’ll build a nimble industrial digital marketing strategy that prioritizes ROI and guides you toward digital marketing success through modern websites, tools, and initiatives that address your unique needs.
Case Studies
How our process has worked for other B2B industrial companies
B2B e-commerce website redesign for connector manufacturer
93% Revamped PPC & strategic SEO increase manufacturer’s paid clicks by 109% & organic form submissions by 63.6%
A multisite approach simplifies content management and improves user experience for a complex industrial website
Increased lead quality and quantity for an electronic contract manufacturer
Increased lead quality and quantity for specialty B2B industrial fasteners company
Industrial website redesigns lead to increased lead quality and quantity
A sealing parts manufacturer meets the future with a redesigned website, new messaging and collateral
68% Month over month increase in quality leads from the website
B2B e-commerce website redesign for natural gas product distributor
B2B Industrial Web Design & Development
Successful industrial websites are easy to use and communicate relevant information with clarity and precision.
Engineers, purchasers, and other industrial customers are technical and smart, but that doesn’t mean they’ll immediately understand how your products and services are relevant to the outcomes their business hopes to achieve. To make the connection, your website needs to communicate the value and quality of your offerings while providing sufficient specifications for engineers and other technically minded buyers. Custom or OEM products and services require case studies and detailed information to build trust and demonstrate that what you’ve done in the past applies to their unique needs and their current problem. A clean, modern UX with clear navigation will make it easier for users to sort through the information.
Why Windmill Strategy
We’ll help you provide your customers and prospects with a great B2B digital experience that engages niche industrial audiences.
To achieve higher quality and quantity lead generation, you need to offer a great digital experience with a website that performs well technically, share relevant information that speaks your customer’s language, and completely avoid marketing fluff and irrelevant B2C strategies.
Our approach starts with identifying your target personas, their challenges, and how they communicate. This allows us to build an efficient and focused plan that can leverage web design, SEO and inbound marketing, sales enablement and ABM efforts to attract and convert your audience. In this way, we have helped industrial businesses strategize, build credibility, gain market share, and surpass the competition since 2006.
Our approach starts with identifying your target personas, their challenges, and how they communicate. This allows us to build an efficient and focused plan that can leverage web design, SEO and inbound marketing, sales enablement and ABM efforts to attract and convert your audience. In this way, we have helped industrial businesses strategize, build credibility, gain market share, and surpass the competition since 2006.
Establish Leadership
To outperform competitors and attract talent, your website should stake out a clear, credible position and show that it is a forward-looking industry leader.
Showcase & Engage
Offer an impressive, rich experience that helps technical audiences find information and solutions quickly. Educate, inform, and inspire your ideal customers.
Generate Leads
Layer in brand strategy and leverage brand perception. Fine-tune the website to attract quality leads, and connect to the CRM and MAT for marketing and sales nurturing.
Use Better Tools
Better tools mean better load times, strong UX, functionality for languages and distributor portals, and edit-ability and flexibility as a marketing tool and to support sales efforts.
Our Services
Important factors for an effective B2B industrial digital marketing strategy.
Not sure where to start?
As a full-service industrial and manufacturing marketing partner, we’ll collaborate with you to establish a plan that prioritizes your goals and determines the best practices and tactics to achieve them. Whether your most urgent need is a website redesign, agile improvements, updated branding, print materials, SEO, paid search, ABM, or B2B digital marketing or other marketing automation, we’ve got you covered.
Industrial Website Content
We’ll help you turn technical jargon into compelling stories.
With industrial products, services and solutions, it’s important to build confidence that you can solve the engineer’s or technical specifier’s problem, especially when it comes to custom offerings. The goal is to provide enough information to entice a prospect to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff and creating compelling, informative, technically sound case studies, blog posts, website copy, ad copy, and other marketing content.
Before
After
Industrial Digital Marketing Campaigns
We’ll help you drive targeted traffic to your website.
With technical and niche offerings, you’re not trying to get every person in the world to come to your website, but you are looking for a highly specific audience. You want your website to be a place to begin client relationships and drive quality leads, not simply quantity. To achieve that goal, you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.
 | Smart SolutionsWe listen to your unique needs, then deliver smart, high-quality solutions that are right-sized to meet your objectives and your budget. |
| Communication & CollaborationOpen, honest communication is at the core of every engagement—ensuring there are no surprises. Collaboration throughout keeps everyone focused on a common goal, allowing your team to gain new skills and knowledge at every stage. |
| Powerful ProcessesOur proven processes and the entire team’s commitment to continuous improvement lead to increased efficiency, delivering innovation and excellent results while keeping projects on schedule. |
I worked with Windmill Strategy to redesign Path Robotics’ website. Our old website has a 90%+ bounce rate, the average time spent on the site was around 30 seconds and our MQL conversion rates were below the industry average.
Windmill’s team of experts worked with me to put together a lead-gen-focused plan and executed it with professionalism. After we launched the website, our bounce rate fell to around 75%, average time on site increased to over a minute, and MQL conversions are on the rise.
I would, without hesitation, work with Windmill again on future projects.
