B2B Web Design, Development News & Resources

Whitepaper: B2B Website Strategy for Lead Generation

Whether it’s time for a complete redesign or you intend to make agile improvements over time, these eight principles are proven ways to guide the process of turning your website into a lead-generating business engine.

What Engineers Want From a Website When Researching Online: Insights from Windmill Strategy

Learn what engineers really want from websites. Insights from Windmill Strategy reveal how to craft effective digital experiences for more technical buyers.

Best Structured Citation and Listing Management Services for B2B

Explore how structured citation tools like SEMRush, BrightLocal, WhiteSpark, and Yext can improve local SEO and visibility for B2B and industrial companies.

The Best Manufacturing & Industrial Website Design Examples: Manufacturing Website Designs That Hit The Mark

Examples of successful manufacturing website designs. Manufacturing websites have distinct needs for UX, content strategy and features.

A Prescription for Marketing Success

See why a marketing agency should be like a hospital—offering specialized treatments for immediate needs while focusing on your business's long-term health.

How to Write A Better Case Study for B2B

Learning how to write better B2B case studies can help you establish proof and trust in the B2B sales process, and attract search traffic.

Leveraging AI in B2B Industrial Marketing: Work Smarter, Not Harder

Explore how AI is transforming B2B industrial marketing. From content creation to customer support, learn to leverage AI for better results with fewer resources.

Top 5 Digital Marketing Tips for Logistics Companies

As logistics companies continue to evolve, it’s crucial for their digital marketing strategies to evolve as well. Check out our top 5 tips & best practices.

5 Key Steps to Creating a Successful OEM Digital Marketing Strategy

See how to build a successful OEM marketing strategy based on manufacturers' complex factors like long sales cycles, global reach and complex products.

The Ultimate Guide to Digital Marketing for Manufacturers & Industrial Companies

B2B manufacturers and OEMs tend to be late adopters when it comes to implementing modern digital marketing strategies. Traditionally, sales has driven revenue in these industries, and marketing has existed…

How to Optimize Videos for Your B2B Industrial Website

Learn what the essential steps and best practices are for improving your website's site speed and UX through video optimization.

How to Conduct a Basic B2B SEO Audit

Check out Windmill Strategy's best practices on conducting a B2B SEO audit in order to improve your company’s organic rankings & performance.

Getting Started with ABM for B2B Technical Industries

You’ve likely read a lot about ABM in the past few years. And if you’re like many B2B marketing leaders who look closer at account-based marketing, it’s sometimes easy to get overwhelmed by the topic.

SEO for Industrial Companies: A 7-Step Guide to Creating Content That Gets Found by the Right People

SEO for industrial companies — B2B, technical and manufacturing — can be challenging at times. The quality of your content influences how your prospects perceive the quality of your offerings.

How To Use Lead Scoring Data to Inform Your Paid Media Strategy

A sound B2B lead scoring strategy provides data you can use to refine your paid media campaigns and make them more effective in attracting your ideal customers.

The Best Engineering Website Design Examples (for AEC, E&D, EPC Companies)

Engineering website designs can fall short or truly the hit the mark. Here are some of our favorite website design examples for engineering firms.