Custom Wordpress Website Development | CMS Web Design

Website Development, CMS, APIs & Integrations

While working on custom website development projects for B2B clients, our web designers collaborate closely with web developers from our distributed team. Highly skilled in both code and user experience, Windmill Strategy web developers ensure your highly targeted B2B website never loses sight of its digital marketing goals.

Spend more time strategizing, less time updating websites

At Windmill Strategy, we focus on the creating websites that create a great user experience for your prospects and website visitors, as well as site editors and admins. With scalable, easy to maintain and manage websites, you’ll have more time to devote to innovative marketing strategies, and closing deals.

Reliable support for your current and future web development needs

Our reliable and versatile web development team does everything from updating existing sites to customizing and building new sites with custom website design and client-specific features. Our work includes from marketing websites with advanced lead generation features, with simple-to-advanced e-commerce solutions, product- and service-driven features, API integrations, localization or translation, back-end systems and dealer portals.

Custom-manufactured websites to grow with your organization

Our web development strategy doesn’t rely on look-alike themes or off-the-shelf plugins and programs, which can result in websites that have speed or performance issues, are difficult to scale, or become a future security risk. We customize your B2B website, prioritizing the features that matter most to your success, to create a sales and marketing tool that’s unique to your brand, easy to maintain and edit, scalable, secure and sustainable as you grow.

CMS web development

We utilize a variety of tools, primarily open source. Depending on your needs, together we’ll choose from a variety of content management systems (CMS) that provide your site visitors with the best user experience, and support your current and future functionality needs. The most common platforms include WordPress, Concrete5, Shopify, and WooCommerce for web development.

WordPress is the leading open-source CMS, offering website admins an intuitive admin panel that allows you to update your site daily or whenever you need to add new products and website features.
Concrete5 or HubSpot can also be good options for a marketing-driven website.
For companies that need e-commerce capabilities, we’ll consider the pros and cons of tools like Shopify or WooCommerce to find the best fit for your needs.
As the project need dictates, we also write custom PHP for a variety of frameworks and web-based applications.

Features and Functionality

Every project is different, in terms of its needs for features, and our team is ready to help you weigh the pros, cons, and priorities of a variety of types of features against your business needs and ROI. Common features for websites can include:

Product filtering
Product compare
Product configurator or tooling wizard
bidirectional content relationships
My parts list
Distributor search
Distributor portals
Personalization
Gated content
Calculators or tools
Document libraries
Dynamic PDF generation
Quote forms/Quote carts
Advanced search
E-commerce
Localization/translation
Landing page builder for PPC campaigns

Integrations and APIs

We’ve also worked with numerous clients to integrate with third-party functions and advanced functionality. These integrations and APIs (application programming interfaces) include:

HubSpot
Salesforce
Pardot
ERP and PIM systems
CRMs and Marketing Automation tools
HR and ATS tools
Google Maps
MailChimp
Constant Contact
Accounting and payment systems; Stripe, Authorize.net

And others, including cases where we write the API itself. A team full of creativity, business sense, and deep programming skills makes nearly any business need possible.

Websites that meet stringent compliance regulations

Many companies today must have websites that need to comply with a wide range of U.S. or global government regulation like GDPR, CPPA, HIPAA, and accessibility. We have solutions ranging from simple to complex, and can guide you along this path.

Responsive web development

Now a given for any website redesign, responsive web design ensures your website provides visitors with great user experiences regardless of platform—laptop, desktop, smartphone, or tablet. Today, a responsive website is table stakes for maximizing your company’s search engine rankings (SEO).

Browser testing ensures your site works on all platforms and systems

As part of every project, our team performs cross-browser testing, including rigorous functional QA (quality assurance) on mobile devices and desktop browsers, including Firefox, Chrome, Safari, Microsoft Edge, Opera, iOS and Android. We also test the site in the final hosting environment to ensure all functionality is working once the site is live. We no longer offer support in Internet Explorer.

Our structured go-live process ensures no last-minute surprises or hurdles before launch, while making sure the site is properly indexed by Google and Bing. One last quality check ensures forms and functionality are working as expected and without issue. When it’s time to “go live” all it takes is a few keystrokes.

Using a virtually identical hosting environment for development and production also streamlines the deployment processes. This means cost savings and greater speed, as well as less technical jargon to wade through.

Training and documentation gives you a fast start

We can train anyone to update their website within a 60-minute virtual training session. For more complex websites and those with e-commerce features, we offer extended training options. The good news is you don’t need to be a coder — using a CMS is as intuitive as using a word processing program or writing an email.

Before launch, we provide customized documentation you can reference online within your CMS. And to ensure you’re comfortable editing the site before launch, we also build in a “sandbox period.” This gives you and your team hands-on website experience before it goes live. Have questions? Contact us anytime during and after launch.

Collaborative process, great results

Throughout your website’s development and launch, we’ll spare you bewildering technical jargon. However, our web developers will be integrated in the project from beginning to end, ensuring that they have a firm understanding of the project goals, and that they’re working closely with our design and SEO teams for a cohesive process and end result.

Overall, while clean code and a scalable website are part of every project, the overall goal is to inform and engage your prospects through an intuitive user experience and compelling content and features on your website, give them easy tools to convert and reach out to your sales department, and increase your lead quality and quantity.