The Best B2B Website Design Examples: B2B Website Examples That Hit the Mark

B2B sales & marketing teams are typically marketing complex product & service offerings to niche audiences with multiple people in any one buying decision, over a long sales cycle.

B2B companies require their website to work harder than most, becoming a high-performing online presence that communicates the value and quality of their offerings, while engaging multiple audiences.

Research has found that nearly three-fourths (70%) of a buyer’s journey happens online before they initially reach out to your sales department. That means that your prospects are going online, reading reviews, and seeking out additional educational material to help their decision making. All before they make a single call. The website’s role is more important than ever, in attracting, engaging, and inspiring prospects to reach out to you.

B2B websites designed with a proper flow, organization, and wording can earn the sort of increased lead quality and quantity all companies are hoping for. We’ve gathered a few of our current and all-time favorite B2B web design examples below.

Great B2B Website Design Examples

1. Steven Winter Associates

Steven Winter Associates (SWA) website showcases its expertise in building and energy performance consulting through a structured mega menu and dynamic knowledge hub. Its extensive resource library, featuring blogs, podcasts, and case studies, is easily accessible through intuitive navigation and filtering tools. The site prioritizes accessibility, seamless user experience, and CRM integrations to support lead generation and client engagement.

Check out our SWA website redesign case study.

2. Mereen-Johnson

Mereen-Johnson’s website highlights its industry-leading woodworking machinery, automation, and robotics solutions. Its structured navigation and dynamic resource hub make it easy to explore products, industries, and applications. Interactive product pages replace static PDFs, improving accessibility and searchability. A visually engaging homepage and intuitive filtering enhance usability, ensuring a seamless experience for customers. The site effectively showcases Mereen-Johnson’s expertise while providing clear pathways to relevant content.

Check out our Mereen-Johnson website redesign case study.

3. Kongskilde Industries

Kongskilde Industries’ website delivers a seamless experience for its global audience, making it easy to explore its industrial and agricultural material handling solutions. Its structured navigation and multilingual capabilities ensure clear pathways for customers across different markets. A clean, modern design enhances usability, while well-organized content helps users quickly find relevant products, case studies, and resources. An advanced dealer locator and integrated lead routing further support customers in connecting with the right solutions and representatives. The site effectively showcases Kongskilde’s expertise while simplifying content management for its team.

Check out our Kongskilde website redesign case study.

4. Static Solutions Inc.

Static Solutions Inc.’s website provides a seamless shopping experience while showcasing its expertise in static control solutions. Its modern e-commerce platform simplifies purchasing workflows, making it easy for customers to browse products, access technical documentation, and place orders. Clear navigation and intuitive design ensure a user-friendly experience, while CRM and inventory integrations support efficient operations. The site reflects Static Solutions’ industry leadership with a professional, accessible, and future-ready digital presence.

Check out our Static Solutions website redesign case study.

5. Path Robotics

Path Robotics has a state-of-the-art, lead-generating website to introduce its intelligent, industrial robots to the manufacturing industry. Its technical audience was skeptical about Path’s so-called bleeding-edge technology and zero upfront cost pricing model. Path’s new website tells a clear and compelling story of what they offer to prospects, accompanied by stunning visuals and all the facts & figures that technical audiences need to know before they can take action.

Check out our Path Robotics website redesign case study.

6. Endress+Hauser

Endress+Hauser is a global leader in measurement instrumentation, services and solutions for industrial process engineering. Its blog, which is a stand-alone website apart from the global website, features robust filtering and allows visitors to filter content by industry, product, or type. This platform creates a flexible, easy-to-use tool for the marketing team to share and repurpose content in new ways. Connections to the company’s Eloqua CRM software allows conversions on gated access forms and subscriptions to flow into a central repository and marketing list.

Check out our Endress+Hauser website redesign case study.

7. TPGi

TPGi is an accessibility solutions provider that works with brands worldwide to help them achieve end-to-end digital asset accessibility. Its website is of course accessible, meeting WCAG 2.1 level AA standards; it also clearly explains the company’s complex offerings in ways that are easy to digest, through a clear and concise homepage that provides an overview of the company’s offerings, a robust mega-dropdown navigation system, and a wealth of resources. Multiple ways to get started are offered, including value-add MQL conversion points such as signing up for a free accessibility scan.

Check out our TPGi website redesign case study.

8. GlobalTranz

GlobalTranz is one of the country’s leading full-service transportation and logistics providers. Its website features intuitive navigation with dropdown mega menus, strategically placed call-to-action (CTA) buttons, and clear messaging & positioning to help ideal customers find the information they need to take action. In the industry, a variety of customer types might interact with their company in different ways, so separate navigational paths are offered on the homepage and in the main navigation for shippers, carriers, and freight agents.

Check out our GlobalTranz website redesign case study.

9. Murphy Logistics

Murphy Logistics provides innovative warehousing and full 3PL logistics services and solutions driven by enthusiasm to create a positive difference for customers and employees.

Its website of course features in-depth information about service offerings, but goes the extra mile in including high quality photography that helps to illustrate its services. In-depth content about how they serve various industries provides trust that they know the ins-and-outs of what prospects’ specific needs are in the areas of food, industrial, medical, and consumer goods logistics.

10. Outsource Consultants

Outsource Consultants is a B2B call center referral and advisory firm. Its website features intuitive navigation, custom graphics and iconography, and interactive tools such as a call center pricing calculator. The homepage serves as a destination point for website visitors from many different origin points, and offers multiple dropdown options to drill down to the area of the website that the website visitor is seeking. The website’s call-to-action(CTA) buttons are strategically placed and an online chat feature allows website visitors to ask questions in real time and receive immediate help. Various types of MQL-generating content from whitepapers to videos, to blog posts engage and educate website visitors and serve as a resource for the sales team.

Check out our Outsource Consultants website redesign case study.

11. Misco Speakers

MISCO Speakers designs and manufactures hundreds of different speakers for every audio application. It is recognized as the only audio manufacturer in the country that provides product design, prototyping, and testing under the same roof—a complete end-to-end experience.

MISCO’s website handles two major lines of business – custom solutions for its OEM market, and off-the-shelf products for small batches and prototyping. The B2B-focused website features robust filtering and offers comprehensive product specifications for its technical audiences, including a customizable “feature compare” function, which includes a sound wave visualization capability powered by Highcharts.

Check out our MISCO website redesign case study.

12. Docunet

Docunet provides B2B digital printing and binding, finishing and folding, and other specialty print services to highly regulated industries, such as medical devices, life sciences, and manufacturing. Its website features intuitive navigation, helpful industry resources such as a paper weight conversion table, and the option to upload design files directly to the site. The messaging is clear and the call-to-action prompts direct website visitors to the information they need and a chat feature enables them to get real time help.

Check out our Docunet website redesign case study.

13. Plexus International

Plexus International is a global leader in offering comprehensive software application and development services to meet the unique needs of global industrial manufacturing supply chain orgs. The services offered are both complex and customizable. Because of this, Plexus needs a B2B website design that is informative and shows the breadth of its offerings in a way that’s simple to understand, and guides website visitors toward taking the next step.

Plexus International’s website made it on this list because it goes out of the way to use the website to connect with customers and prospects alike. It offers advanced ecommerce logic to promote direct sales, live and virtual training events, single sign-on via connected systems, and more.

Check out our Plexus website redesign case study.

How to Design a Great B2B Website

There are several patterns that lead to the success of examples of great B2B website design. A high-performing B2B website will quickly and efficiently inform your prospects about products and services, answer their questions online, before they need to reach out to sales, and instill trust in your company. Here are a few additional key points:

• Leading with a positioning statement on the homepage banner image clearly tells your B2B website visitors what your company is about and what you have to offer them.
• Offer clear navigational paths for different types of offerings, or the needs of different users or personas. Provide intuitive filtering that will help the user find the right product or example for them.
• An optimized resource section or blog that’s regularly updated with industry-specific news and other content helps you stand out as a thought leader.

If you’re inspired by seeing examples of great B2B websites, you might be wondering how your B2B business can level up its own website. We’ve got a surprise for you: all of these B2B websites were designed and developed by the team at Windmill Strategy. If you’d like to start things out with a free consultation, get in touch with our team today. We’d love to hear from you.